Popup invitation card

Pop-up invitation card for Bloc Market's opening day. Bloc Market is a community comprising restaurants, bars, stores, green areas, and co-working spaces.

This invitation was designed to encourage visitors to explore the space, bringing awareness to existing stores, businesses, restaurants, and bars, while also highlighting newly opened establishments. Although many visitors are familiar with these locations, they may not realise they collectively form Bloc Market. A pop-up card format was chosen, featuring a map on the reverse to clearly communicate the site’s location.

The final outcome evolved through multiple sketches, iterations, and client discussions. Textures and visual elements are derived from on-site photography, allowing the invitation to closely reflect the character of the space. The design highlights individual businesses while reinforcing the Bloc Market brand through its colour palette and a minimal cut-out form integrated into the pop-up structure.